Ecommerce Website Design / Digital Growth
Background & Brief
For over a decade, The Rocking Chair has delivered top quality oak and pine furniture to our customers. For many people this furniture is a life style choice and is becoming increasingly popular – having a distinct, natural beauty all of its own. As wood is a natural product, the grain of the timber will vary from piece to piece, meaning each item of furniture will be unique. You will love our exclusive Rustic Pine range of dining and occasional tables, as well as our large selection of contemporary and traditional oak furniture.
The previous Rocking Chair website failed to match the quality of their Pine & Oak furniture. It often took over 5 clicks for a customer to visit a product page. With low sales and revenue, Click Digital Growth revolutionised the website and the experience, implementing a highly detailed drop down menu navigation, and implementing functionalities for social proof to encourage first time visitors to buy from the website.