Background & Brief
ActiveMen Clothing are a sports retail website who sell undiscovered sports brands from around the world. After a launch early-2018, they asked Click Digital Growth to help increase conversions going through the website.
Having looked through the data of the old ActiveMen Clothing website, we identified significant barriers to purchasing. We initiated a step-by-step plan (homepage > checkout) and implemented solutions to overcome the barriers and increase the chances of a customer purchasing products from the website. These barriers ranged from poor navigation, filtering issues on the category pages and a non-branded checkout.
Since Click Digital Growth implemented the conversion changes ActiveMen Clothing has seen an uplift in sales through the website. We have also collectively agreed a content strategy that ActiveMen Clothing can adopt for long-term SEO gains.