Background & Brief

Leah & Louise opened Sharks Swim shop to support the needs of the pupils they were teaching and the demands of an increasing number of tri-athletes requiring specialist sportswear. They began with a small website and ebay shop with stock stored in their homes; they also took their stock to key events and competition meets. This service proved so popular, particularly as they also fit supply and wet suits, so athletes have access to properly fitted high performance wetsuits and fast skins for professional competitions.

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The Website


Sharks Swim Shop needed a new eCommerce website that improved the buying experience. With such a huge range of products, Click Digital Growth developed a website that had a clear menu navigation allowing customers to easily find the right product for them. In addition we have added features including showing what other items customers have bought previously.



Ongoing Digital Growth Work


We are working alongside Sharks Swim Shop to provide the best experience for their customers. This includes constant optimisation and additional features on the website, as well as engaging with customers through a newsletter strategy that keeps them up to date with new items. We have also created a content strategy through blog posts.