Background & Brief
The Light Company were after a new eCommerce website that was modern and optimised for conversions. After having issues with their previous Magento platform, we built them a new website on Shopify, which is future-proof, easy to edit and has made adding new products much simpler.
The new eCommerce website has been designed to give that ‘wow’ factor. The brands and products on sale are stunning pieces, and so deserve the limelight with their photos, on a calm colour pallette and minimal but effective design and user experience. We have enhanced the navigation to make it easy to find the right product, as well as a comprehensive filter functionality on category pages.
Ongoing Digital Growth Work
We are working with The Light Company on an ongoing digital strategy that encompasses content, social media, marketplaces, email marketing and ongoing conversion rate optimisation. The content strategy will play an integral part in the long-term SEO of The Light Company, and we are utilising AdWords in the short-term.