Background & Brief

For over a decade, The Rocking Chair has delivered top quality oak and pine furniture to our customers. For many people this furniture is a life style choice and is becoming increasingly popular – having a distinct, natural beauty all of its own. As wood is a natural product, the grain of the timber will vary from piece to piece, meaning each item of furniture will be unique. You will love our exclusive Rustic Pine range of dining and occasional tables, as well as our large selection of contemporary and traditional oak furniture.

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The Website


The previous Rocking Chair website failed to match the quality of their Pine & Oak furniture. It often took over 5 clicks for a customer to visit a product page. With low sales and revenue, Click Digital Growth revolutionised the website and the experience, implementing a highly detailed drop down menu navigation, and implementing functionalities for social proof to encourage first time visitors to buy from the website.



Ongoing Digital Growth Work

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Working alongside The Rocking Chair, Click Digital Growth have provided an ongoing content strategy for long-term SEO and customer engagement. We are constantly evolving the website with new functionalities and have identified mobile as a key visitor driver going forward. AdWords is a new campaign we are about to start coupled with unique landing pages for Rocking Chairs & Furniture Restoration.

Rhys at Click Digital Growth has a remarkable ability to show you what ‘you really need’ for your site to work and a drive and determination to quickly develop your website. He determines what your goals are and always advises what you need to achieve these goals, drawing on his huge depth of confidence and experience to solve any problems you may find.

Rhys is a hard working, conscientious individual, a gentleman, and someone who I am honoured to call a friend. I would happily recommend him and Click Digital Growth as a web developer, he is a man with a bright future in web design.
— Paul, The Rocking Chair Co-Founder