Background & Brief
Tomos Watkin is brewed with pride and passion in South Wales, their award-winning beers aren't called The Great Ales of Wales for nothing. Tomos Watkion wanted a new eCommerce website that was simple to use and on-brand throughout. Their aim is for customers across the UK to be able to sample and drink Tomos Watkin beers through an easy eCommerce experience.
Tomos Watkin’s old website had a seperate section for craft beers, the shop element and the information pages, making the brand inconsistent. Tomos Watkin requested a new eCommerce website where all these elements were in a simple website interface, on-brand and easy to order your favourite beers, or explore new beers. In addition, we added features such as Booking a Brewery Tour and selecting Pic ‘n’ Mix beer gift packs.
Since Tomos Watkin was launched, we have added various functionality based on customer requests to increase the brand & shopping experience. We have sustainably increased product sales across digital channels and developed a content strategy to develop long-term SEO gains.
Since July 2018 Click Digital Growth has helped Tomos Watkin:
Provide a complete overhaul of their digital strategy
Design & develop a consistent and on-brand ecommerce website
Add website functionalities such as Pick ‘n’ Mix gift packs, a beer subsription service and brewery tour booking forms.
Grow their email list for marketing
Increase brand awareness by selling Tomos Watkin products on eBay