Ecommerce Website Design / Digital Growth

Background & Brief

Tomos Watkin is brewed with pride and passion in South Wales, their award-winning beers aren't called The Great Ales of Wales for nothing. Tomos Watkion wanted a new eCommerce website that was simple to use and on-brand throughout. Their aim is for customers across the UK to be able to sample and drink Tomos Watkin beers through an easy eCommerce experience.

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The Website

www.tomoswatkin.com

Tomos Watkin’s old website had a seperate section for craft beers, the shop element and the information pages, making the brand inconsistent. Tomos Watkin requested a new eCommerce website where all these elements were in a simple website interface, on-brand and easy to order your favourite beers, or explore new beers. In addition, we added features such as Booking a Brewery Tour and selecting Pic ‘n’ Mix beer gift packs.

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Ongoing Digital Growth Work

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 We are working with Tomos Watkin on a complete overhaul of their digital strategy. Alongside the new eCommerce website, we will be looking at ways to engage new and existing customers, including email campaigns, subscription offers and exclusive beers for repeat customers. We have also increased their brand awareness by selling Tomos Watkin products on eBay to great success. We have designed a listing template in-line with their website branding:

 
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More of our work