Case Study: Camilla Elphick Luxury British Footwear & Accessories
A new Shopify Website Design
At a glance:
Rebuilt the site on Shopify 2.0 with a luxury-focused theme.
Designed a premium shopping experience for high-end footwear.
Introduced product reviews to boost social proof.
Added wishlist and ‘drop a hint’ tools to drive conversions.
Launched “Camilla’s Club” to build a brand community.
Strategically supported their journey upwards of £1m in sales.
Camilla Elphick is a luxury British footwear brand known for beautifully crafted shoes that blend comfort, elegance and playful design. With styles regularly featured in top fashion press and worn by celebrities and influencers, the brand is stocked internationally and has built a loyal following for its signature, standout footwear.
Client Overview: Camilla Elphick.
The Challenge.
When Camilla Elphick approached Click Digital Growth, their Shopify site was stuck on an outdated theme that was difficult to update and didn’t reflect the sophistication of the brand. They needed a platform that could support their growth towards £5m+ in sales - and a website that looked as luxurious as the product itself.
What We Did.
01. A Theme That Fits the Brand
We selected and refined a premium Shopify 2.0 theme that echoed Camilla Elphick’s luxurious aesthetic balancing clean structure with editorial elegance.
02. A Visually-Led Experience
Photography is everything for a fashion brand. We ensured large, striking imagery was built into every part of the site, showcasing the product in the best light.
03. Social Proof That Sells
We introduced product reviews across the site to build trust and give customers the confidence to convert - something that was missing on the old store.
04. Wishlist & Drop a Hint
To support the gifting journey, we added a wishlist feature and a bespoke “drop a hint” button making it easy for shoppers to share their dream pair with someone else.
05. Cross-Sells & Style Completes
We strategically integrated cross-selling opportunities, highlighting accessories like belts and bags that complete the look and increase AOV.
06. Community Building
We helped shape and launch “Camilla’s Club” - a brand-driven initiative to reward and engage their most loyal shoppers with early access and exclusives.
The Results.
The new Shopify 2.0 site feels like a natural extension of the Camilla Elphick brand — luxurious, clean and intuitive. Since launch, the site has seen stronger engagement, higher conversion rates, and growing customer loyalty. With their foundations now firmly in place, the brand is on a clear path to scale well beyond its original £1m turnover.
What's Next?
While we weren’t brought on for ongoing strategy, we continue to support the Camilla Elphick team with updates and adaptations as needed. Whether it’s a new feature, seasonal refresh or on-site tweak, we remain on hand to ensure the website continues to serve the brand’s evolving needs.
Camilla Elphick Shoes - as worn by the Princess of Wales - Kate Middleton
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