Case Study: Corgi Model Club exclusive membership club & diecast corgi models
A Subscription-Focussed Platform
At a glance:
Built a Shopify 2.0 website with a focus on subscription commerce.
Developed a custom subscription model to deliver monthly Corgi diecast collectibles.
Created an additional D2C shop for individual model and merchandise sales.
Designed a retro, nostalgic brand experience blended with modern UX.
Early adopter of Shopify 2.0’s custom template features for membership pages.
Generated £1.8m sales by 2024, just 3 years after launch.
Overview: Corgi Model Club.
Corgi Model Club recreates classic Corgi diecast models from the 1960s and 70s, with official licensing. They offer collectors monthly subscription deliveries of vintage-style models alongside a shop for individual purchases and accessories, appealing to nostalgic hobbyists worldwide.
The Challenge.
Corgi Model Club needed a site to support a complex subscription model, alongside a flexible D2C store. The brief called for a vintage, nostalgic feel true to the brand’s heritage, while ensuring a seamless, conversion-optimised modern ecommerce experience. Early Shopify 2.0 adoption was required to provide flexibility and ease of content management.
What We Did.
01. Subscription-first design
Built a seamless subscription model allowing members to receive monthly models.
02. D2C shop integration
Added a full-featured store to sell individual models, t-shirts, and accessories alongside the subscription.
03. Retro branding & UX
Crafted a nostalgic vintage style combined with intuitive navigation and purchase flows.
04. Shopify 2.0 custom templates
Leveraged early Shopify 2.0 capabilities for bespoke membership pages and flexible content management.
05. Custom membership management
Enabled tailored experiences for subscribers with custom templates and user journeys.
06. Scalable infrastructure
Developed a site architecture that supports future growth and easy updates.
The Results.
Launched in 2021, Corgi Model Club quickly grew to £1.8m annual sales by 2024, with subscriptions accounting for 75% of revenue. The platform became a benchmark for successful Shopify subscription models, blending heritage appeal with ecommerce best practice.
What's Next?
Though we were only tasked with the initial Corgi Model Club design, their success remains a flagship example of how Click Digital Growth delivers high-performing, scalable Shopify subscription solutions that power substantial ecommerce growth.
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