Case Study: Green Feathers garden wildlife cameras
A Shopify Website Redesign
At a glance:
Built a brand new Shopify 2.0 site using a theme tailored to their product range.
Created custom product templates with reviews, videos, FAQs, and in-depth product info.
Designed dropdown navigation with visual cues for faster, more intuitive browsing.
Refreshed the branding with a playful colour palette and bespoke icon set.
Prioritised social proof with prominent Trustpilot and product-level review integration.
Green Feathers now sees up to £250,000/month during peak birdwatching season.
Client Overview: Green Feathers.
Green Feathers is the original UK brand dedicated to wildlife and bird box cameras. With a passionate customer base and innovative tech products, they make it easy for people to watch garden wildlife up close, from blue tits to barn owls. Their products are popular with nature lovers, gift buyers, and educators alike.
The Challenge.
Their previous website was outdated and lacked the flexibility to scale. The team needed a Shopify 2.0 upgrade to bring in modern UX features, more merchandising control, and a cleaner structure. With growing demand and strong brand trust, the site needed to convert better and work harder.
What We Did.
01. New Shopify 2.0 Build
We selected a fast, flexible theme ideal for their product offering and built the site to maximise what 2.0 could do.
02. Mega Nav with Visuals
Introduced a dropdown navigation system using icons and images to help customers explore quickly and confidently.
03. Social Proof Everywhere
Leveraged over 1,600 Trustpilot reviews and 300+ product-level reviews to boost trust at key conversion points.
04. Custom Product Templates
Created bespoke layouts to include videos, tick-box features, add-ons, Klarna, tabbed content, and detailed FAQs.
05. Brighter, Friendlier Design
Updated the colour palette and added custom icons to give the brand a softer, more welcoming visual identity.
06. Content-Rich PDPs
Built product pages that explain specs clearly, showcase “in action” videos, highlight add-ons, and display customer-uploaded content.
The Results.
Since launch, Green Feathers has consistently seen higher conversion rates and increased average order values. The site now regularly hits £250,000 in revenue during seasonal peaks, with strong gifting performance across Q4. The flexibility of Shopify 2.0 has given the team the tools to make updates in-house and respond quickly to trends.
Following the success of the Green Feathers site, we’ve also worked with their parent company on additional brands — including Alexander Francis, which focuses on elegant garden furniture. We continue to support both sites where needed for design updates, optimisations, and product page improvements.
What's Next?
“Click Digital Growth took our old website (10+ years old) and has transformed it into a beautiful responsive, mobile-friendly experience. We have already seen sales triple as our customers have had more confidence and buy-in on our all-new website. Highly recommended!”
— Lee Adams, MD Green Feathers
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