Case Study: ISOtunes industrial-grade hearing protection
A new Shopify Website Design
At a glance:
ISOtunes approached Click Digital Growth to completely rebuild their Shopify website.
Their previous site lacked polish, product clarity, and key conversion tools.
We introduced a new theme, custom layouts, improved merchandising, and a clear brand separation between ISOtunes and ISOtunes Sport.
Product pages were tailored to highlight tech specs, videos, reviews, and USPs.
Post-launch, sales and conversion rates significantly improved and the site earned praise from the ISOtunes US team.
We’ve since supported their international expansion across multiple EU domains.
Client Overview: ISOtunes.
ISOtunes produces innovative hearing protection that goes beyond noise-blocking — combining comfort, durability and 21st-century tech. In 2021, they launched ISOtunes Sport, a tactical line made for shooters and outdoor sports enthusiasts, bringing modern features to a traditionally old-school category.
The Challenge.
ISOtunes came to us with a website that didn’t reflect the quality of their products. Product pages were generic, the structure lacked clarity, and they struggled to showcase key features, benefits and brand storytelling.
Sales weren’t where they needed to be — they needed a Shopify site that could perform commercially and reflect the quality of the products they were selling.
What We Did.
01. A Theme That Works
We selected and customised a Shopify theme that would visually support ISOtunes' product range — clean, bold and modern.
02. Bespoke Product Pages
Each product page was custom-built using metafields to display detailed USPs, videos, in-situ imagery, tech specs, ‘what’s in the box’, downloads, and upsell options.
03. Visual Navigation
We introduced sidebar image-led navigation to improve product discovery and help users instantly understand their options.
04. Trust-Boosting Reviews
We placed strong emphasis on social proof, bringing verified product reviews to the forefront across the site.
05. Enhanced Collection Pages
Collections were enhanced with lifestyle imagery and comparison tables to support better browsing and decision-making.
06. Distinct Brand Layers
We created a unique visual experience for ISOtunes Sport, using alternative branding and background colour, while improving merchandising zones across the homepage.
The Results.
The new site was very well received — particularly by the ISOtunes team in the US. It’s become a strong foundation for SEO growth and content marketing, with improved conversions and a more refined user experience.
What's Next?
Following the main UK site relaunch, we helped ISOtunes roll out their website to multiple EU domains, supporting their international growth. We continue to work closely with them to improve performance, conversion and customer experience.
“Working with CDG over the last year has been an excellent experience. Rhys and the team are professional, patient and experienced in Shopify web design, SEO and more. I've worked on 2 big web design projects with them so far, which are now live and running successfully. I can 100% recommend their services!.”
— Jonny Watts, Marketing Manager - ISOtunes
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