Case Study: The Decaf Coffee Club ethically sourced decaf delivered
A New Shopify Website Design
At a glance:
Built on Shopify 2.0 to support rapid growth and bold branding.
Crafted every visual detail — fonts, colours, buttons, grind icons.
Smooth journey for subscriptions and one-time buyers.
Custom product pages with flavour notes, storytelling, and grind options.
Integrated subscribe & save across coffees, gifts, and bundles.
Developed a loyalty programme to reward repeat customers and build community.
Overview: Decaf Coffee Club.
The Decaf Coffee Club is a UK-based, speciality coffee company showing that decaf can be bold, rich, and full of personality. Roasted in the Cotswolds and ethically sourced, their coffee uses the Swiss or Mountain Water decaffeination method - no chemicals, just flavour. With playful mascots for each blend and a strong ethical backbone, the brand has quickly gained a loyal following of flavour-first coffee lovers.
The Challenge.
The Decaf Coffee Club was a fresh brand entering the UK market without an existing website. They needed a fully custom Shopify 2.0 store that could capture their bold, unique identity while offering both one-off and subscription purchases. The site had to be visually distinctive, highly functional, and ready to scale quickly, all while maintaining strong brand consistency across every element.
What We Did.
01. Built from scratch
Designed and developed a fully bespoke ecommerce site that captured The Decaf Coffee Club’s unique, bold brand identity.
02. Brand consistency
Carefully crafted every element from fonts and colours to buttons and custom icons to keep the site unmistakably on-brand.
03. Flexible buying
Created a seamless experience for customers to buy coffee their way, whether subscribing, gifting, or one-time purchases.
04. Loyalty rewards
Added a tailored loyalty system to reward repeat customers and build long-term engagement.
05. Clear product pages
Made it easy to explore coffee varieties, grind types, and subscription options with clear, user-friendly layouts.
06. Ready to grow
Built the site to handle rapid growth, with tools and integrations ready to support marketing, customer retention, and expanding product ranges.
The Results.
The new Shopify 2.0 site feels bold, fun and premium - just like their coffee. Customers can browse, learn, subscribe or buy one-off products with ease. Subscription take-up is strong, AOV has increased, and loyalty sign-ups are growing. Most importantly, the new site finally does justice to the brilliant brand behind it.
What's Next?
The Decaf Coffee Club continues to grow its product range and customer base. With a futureproof Shopify setup and clear brand presence, they’re perfectly positioned to expand into new formats, bundles, and customer segments without losing the charm that sets them apart.
Work with us
Get in touch with us today to discuss your ecommerce project. We can help fulfil your online potential.